While this question does have a simple answer, the explanation is quite complicated. Yes, the user experience matters a lot, and the popularity of your site will depend on the user experience as well. That is why many sites today offer to teach you about this or to do all the hard work for you; you also have the user testing service that makes everything a lot better.
User testing service
After creating a website, it is a great idea to test out how your site works. This can be done in multiple ways, and one of the usual ones is to just perform the user testing service where people will test out your site and you will pay attention to their complaints and errors. This will help you create a much better website.
Create a website that people will want to visit more than just once
How a person feels while they interact with the digital product is what goes into User experience or UX for short. A lot of factors need to be considered some of which will be controlled by the developers and designers, and some that are just user preferences. These factors include performance, usability, accessibility, designs, economics, utility and the overall human interaction.
However, UX is not the same thing as the usability of the website, but they are somewhat related to each other. Simply put, the User experience is the emotion and overall experience, intuition and the connection a person feels while using your site or product. But, usability is more about the effectiveness of the site to perform certain tasks and help you do the same.
Why does this matter?
It should already be obvious, but going to a site that is confusing, not aesthetically pleasing and difficult to use, is nobody’s first pick. Everyone comes back to the site that has the best user experience, which is why this is so important.
A user-friendly website or app will attract more customers
If you have a more complex site, you should know that UX is the key. It does not matter how complex your site is, and how many options it offers, as long as you have a great UX on your side, the customers will keep coming.
Some of the sites that are more complex are usually the online sales or retail websites. Since these types of sites not only have to be organized, they also have to give an easy and clear signal that you will make a safe purchase. The same goes for the sites of retail sales, as you need to reassure your customers that what they are offered is not a simple scam.
For those who have just started their business and have opened up a website, the user experience is the key. This is simply because if people are drawn to your website, you are bound to have more traffic and more customers.
The same concept can easily be applied to all the companies who have smaller budgets. UX is very important, and that is because it will create the momentum that will help your business move forward. You need to remember, that the users that visit your site will take a second to know if they want to stay or not.
Lucky for you, there are many sites out there today, and they offer great advice to make the best UX for your clients. Some of them even offer to do the work for you, and if you need any suggestions, you can always check out Polished Pixels.